Club Cafe Logo

Club Cafe is a club that is on RIT campus that talks about a variety of intellectual topics while sipping on a cup of coffee. I decided to design a logo for them based on their intellectual conversations and love of coffee. I created my own mockups as I see these logos being used, by combining my photography and graphic design skills.

Main Logo

Iconogrphic logo

As a photography minor I decided to take my own photos to create merchandise mockups as to how I see this logo design and branding to be used.

To emphasize the versatility of the redesigned Club Cafe logo, it was important to compare all aspects. From size, to color; the logo can be used in a variety of scenarios based on the users needs.

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